And we think if Marvel Studios kept Stern’s return under wraps, a lot of Brave New World’s visceral impact might have remained. Instead, they spoiled a potentially huge twist years before the movie came out,

The Marvel Cinematic Universe didn’t just need a villain worthy of Captain America. It needed a smash — and that’s what Hulks are for.

The Incredible Hulk was already a part-reboot, part-sequel of Ang Lee's 2005 film The Hulk with an entirely new cast. The second iteration of the Hulk movie was a moderate success