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Cracker Barrel refreshed its logo and paid the price. Here's what brand experts say went wrong.

Cracker Barrel badly misread its own customer base — and our culturally sensitive times — in trying to spruce up its image, ...

Cracker Barrel admits it 'could've done a better job' after new logo backlash

Southern restaurant chain Cracker Barrel admitted the launch of it's new text-only logo didn't quite go as planned. The ...

Cracker Barrel issues 'promise' to customers in response to backlash over new logo, store redesign

Cracker Barrel has offered a "promise" to its guests following immense criticisms over its new logo and design. Here's what ...

Cracker Barrel's logo controversy, explained

Some critics declared the new logo went "woke" for removing the character known as "Uncle Herschel," who sat on the titular ...

Customers rip Cracker Barrel for lame apology over controversial rebrand: ‘Kicked Uncle Herschel to the curb’

Cracker Barrel – known for its nostalgic atmosphere and Southern fixins like chicken fried steak – ditched its telltale charm ...

Buy, Sell, or Hold Cracker Barrel Stock?

Adding to the strain, new tariffs on imported goods like rocking chairs and seasonal decorations have negatively impacted ...

Cracker Barrel's changed language on famous peg game in rebrand sparks criticism

Cracker Barrel changed its iconic peg game text to be less harsh, replacing "just plain dumb" and "eg-no-ra-moose" with ...

Cracker Barrel responds to criticism of new logo, says 'old timer' will stay on menus and road signage

Cracker Barrel, which unveiled a logo last week without Uncle Herschel, has received quite a bit of pushback about its ...