American Airlines created the first airline frequent flier program in 1981. WSJ breaks down how AAdvantage and similar ...

For quick-service restaurants, loyalty programs are no longer a nice-to-have; they are essential tools to keep customers ...

A new report offers actionable travel loyalty strategies to create differentiated programs that will inspire lifetime loyal ...

The first modern loyalty program emerged in the wake of the American airline industry’s deregulation in 1978, which took the ...

Changes requiring people to spend more to move up in program’s tier status have received mostly negative reviews from its ...

Retailers and fast-food giants like McDonald's, Starbucks, and Costco leverage loyalty programs to drive sales and gain ...

On February 1, 2025, United will give those who currently have elite status (or who will by the end of the calendar year) a ...

Want shore excursion discounts, free cocktails and other perks, even at the lowest levels of your cruise line’s loyalty ...

The Air France-KLM Flying Blue program is beneficial to families in a very tangible way. Through the Flying Blue Family ...

MSC Cruises is rolling out updates to its loyalty program, the MSC Voyagers Club. | Updated benefits include a new Blue ...

The cruise has been hinting at a major overhaul of its loyalty program, which offers fewer perks than most other cruise line ...

Landline Co., which has offered shuttle-bus service between Northern Colorado Regional Airport and Denver International ...