Shaquille O’Neal and Drew Brees are among the many former athletes with Louisiana ties headed to New Orleans for the Super Bowl:

Instead, Entergy New Orleans is now embarking on an unusual energy swap with its affiliate, Entergy Louisiana. The New Orleans company will get more than 3,300 megawatt hours of power from an old nuclear plant 100 miles away, in the rolling hills of St. Francisville, for three days, according to documents filed with regulators.

The NFL tapped three New Orleans brands to create exclusive Super Bowl LIX designs for t-shirts, bags and accessories. Why it matters: The Super Bowl brings with it super cool merch, and it can be fun to scoop up the gear whether you're a fan of the teams or just a fan of New Orleans.

Caesars Entertainment invested $435 million to dramatically transform the former Harrah’s into Caesars New Orleans, a lively urban resort for travelers of all types.

The various decorations and art installations will be on display across New Orleans in the days leading up to the big game on Feb. 9.

The NFL will showcase many décor elements throughout New Orleans to celebrate Super Bowl LIX and the local culture. As the Crescent City prepares to welcome both locals and visitors from around the world, fans will be immersed in Super Bowl LIX leading up to the game on Sunday, Feb. 9.