Sydney Sweeney controversy impacted "Americana" movie with $500,000 opening weekend as co-star Halsey urges audiences to separate film from ad backlash.

At the end of July, Sweeney was launched as the face of a new American Eagle jeans campaign. In one ad, the Euphoria star says, “Genes are passed down from parents to offspring, often determining traits like hair color, personality and even eye color.” With a close-up on her blue eyes, she adds “My jeans are blue.”

Bank of America said that any positive impact from the the actress' ads will be more than offset by tariffs.