Waymo has begun offering teen accounts for families in Phoenix as it works to expand more of its user base and entrench young riders in the autonomous life.

Waymo, Alphabet's (NASDAQ:GOOG) (NASDAQ:GOOGL) robotaxi unit, is offering accounts for teenagers aged 14-17 to hail fully autonomous rides in Metro Phoenix, Arizona. Teens in the area can travel independently with Waymo when linked to a parent or guardian's account,

Driverless cars may be a more appealing option for parents since there's no unknown driver alone with their children; Waymo has highlighted that angle on its website.