Liverpool and Adidas share a long and successful history, having previously partnered from 1985 to 1996 and again from 2006 to 2012

Liverpool’s latest deal is expected to be worth a similar amount to their nearest rivals who include Manchester City and Arsenal. City agreed a 10-year deal with Puma worth around £650m (£65m a season) in 2019. Arsenal’s eight-year deal with Adidas was reported to be worth around £600m (£75m a season) when it was agreed in 2022.

Under their existing contract with Nike, Liverpool receive a £30 million flat fee per season, complemented by a 20 per cent royalty on net merchandise sales—pushing annual earn

The Reds have capitalised on relationships with high-profile figures such as basketball legend and Fenway Sports Group partner LeBron James, leading to the production of a special merchandise line. A collaboration with Nike's sister brand Converse was also launched.

Liverpool has agreed its latest kit deal, with an agreement with Adidas coming into effect from August. But which manufacturer has brought the most success to Anfield?

After five years with Nike, Liverpool is set to turn a new page in its kit sponsorship. Starting next season, Adidas will take over as the club’s official kit supplier, marking a return for the German brand,

One of the worst-kept secrets in football was officially confirmed on Monday with the news that Adidas will replace Nike as Liverpool FC’s kit supplier later this year.