That advert reminded me of a timeless truth: the real power of an advert lies in its storyline. Great advertising is not just ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 2 hours 11 min ago By Ad Age and Creativity Staff - 2 hours 28 min ago By Jack Neff - 3 hours 14 min ago 4 hours 25 min ago 6 hours ...

School teacher George Masters has the marketing world abuzz with a homemade ad for Apple Computer's iPod that is rapidly "going viral." To some experts, Masters' ad heralds the future of advertising.

With the help of augmented reality and a few (thousand) pints of virtual beer, Finnegans Brew Co., based in Minneapolis, is planning on “taking over” television sets across the country. In light of ...

Nathan Steigman brought his home-brewed pale ale to a fundraiser last June, hoping to raise money for charity and impress judges with his orange peel-tinged malt. Steigman, a resident of St. Paul’s ...

Chiaro’s Pizza and Restaurant just outside of Philadelphia might have pulled off the most effective ad campaign for 2022 in the country. Chiaro’s also likely just had the most unfortunate ad campaign, ...