Are video game developers using AI? Players want to know, but the rules are patchy

Steam, owned by US video game company Valve, is the largest digital storefront for PC games. It’s also the closest thing to a ...
The Verge

In 2025, AI became a lightning rod for gamers and developers

Gen-AI showed up in the year’s biggest releases including game of the year. Gen-AI showed up in the year’s biggest releases including game of the year. is a reporter who covers the business, culture, ...
CNET

AI Became a Bogeyman to Gamers in 2025, but Developers Are Mixed on Its Potential

David Lumb is a senior reporter covering mobile and gaming spaces. Over the last decade, he's reviewed phones for TechRadar as well as covered tech, gaming, and culture for Engadget, Popular Mechanics ...
Hosted on MSN

Steam’s “made with AI” labels spark debate after Epic Games' CEO pushback

Steam currently requires developers to disclose any use of generative AI in their games Epic Games CEO Tim Sweeney wants Steam to stop labeling games that use AI Critics argue that removing AI tags ...
Opinion

Unity Promises Deluge Of New Games Prompted Into Existence By AI As Its Stock Tanks

As reported by GameDeveloper, the new Unity AI beta is planned to launch at the GDC Festival of Gaming in March. In a recent earnings call, Unity CEO Matthew Bromsberg stated, “AI-driven authoring is ...