American Girl marks its 40th anniversary after five quarters of sales growth, but revenue remains far below its peak as ...

American Girl is celebrating its 40th anniversary, and to celebrate, Mattel, Inc. announced it’s reimagining its beloved ...

A new line from Mattel lifts six of the dolls out of their historical contexts and drops them into contemporary fashions. Purists aren’t pleased.

Growing up, I was lucky enough to have an American Girl Doll collection that could rival even the brand’s biggest fans (thanks to my generous aunt.) I’m now well outside the target demographic for ...

NEW YORK – The American Girls are turning 40, but when you look at them, you’d never know it. They are forever 10, schoolgirls with hair bows and a semi-smile that reveals two front teeth. You know ...

Some may find it surprising, but for those creating the content, it makes perfect sense: “We’ve been radicalized since the ...