The New York City Police Department on Thursday was called to the site of Apple's flamboyant new retail shop to rescue a group of students that had become stuck inside store's glass-encapsulated ...

Not all visitors of the NYC 5th Avenue Apple Store are having the retail experience of their lives, as one group of customers were trapped in the glass elevator for 45 minutes. Ultimately, the ...

Oops. Last week, the fancy glass elevator at Apple’s new NY retail store got stuck, and got stuck extravagantly. The NYPD had to be called in to help evacuate the ...

The Apple store in Ginza, an upscale shopping neighborhood in Tokyo, is the first Apple store to have opened outside of the US. While most Apple stores are pretty similar, with their long, blonde-wood ...

Our favorite pranksters from Improv Everywhere have returned with yet another ingenious scheme. Their latest ploy made used of the 6 Train’s glass subway elevator located on 23rd Street, which was ...

Well, that was fast. Not eight days after Apple's new flagship store was unveiled, Stevie J.'s fantastical glass elevator began acting a bit wonky, first opening and shutting its doors, then finally ...