GLENVIEW, Ill. — Kraft Foods has put the spotlight on Athenos with the brand's first-ever advertising campaign. Athenos' portfolio, which includes Greek yogurt, hummus and pita chips, is being brought ...
Kraft released its new ad campaign this week for its Athenos line of hummus, combining shock value and a little Greek stereotyping. A young woman serves her friends Athenos hummus. In response, a ...
Greek yogurt is one of the hottest food categories going, with sales up 160% over last year, per Nielsen. This accounts for the barrage of television ads currently airing But which spots are scoring ...
NORTHFIELD, Ill. — After a nearly two-year presence on store shelves, Kraft Foods is pulling its Greek yogurt brand, according to published reports. The company announced its plans to pull Athenos ...