Digital audio advertising platform AdTonos has rolled out an audio-enhancing technology platform it says is born “out of a world-first research project to redefine audibility and prove the impact of ...

A memo reviewed by the New York Post describes a "station audio advertisements" pilot that would allow ads as often as once every 10 minutes, each running up to 30 seconds, with a strict 75 decibel ...

Sounds like another subway nuisance! Straphangers already struggling to hear service updates over the roar of the subway will soon have to put up with paid commercials blaring through the same ...

As a rural-facing, full-service marketing agency we often hear clients question audio advertising’s effectiveness. Our conversations often include the phrases “it’s so hard to measure” or “how do I ...

Programmatic audio advertising platform Jelli unveiled a $21 million Series B funding round Tuesday, led by Relay Ventures, Intel Capital, First Round Capital, iHeartMedia and Universal Music Group.

Audacy Chief Marketing Officer Paul Suchman has elaborated on the company’s latest “State of Audio” report on how emotional connections, measurement technologies, and the rise of creator-driven ...

Audio advertising presents a paradox: It’s an increasingly popular form of media, making up between 20% and 30% of consumption time in the US, depending on the source, but it’s woefully ...

If you look at the future of broadcasting as a contest between us (broadcasters) and them (streaming-media-only providers) then it would seem the game is ours to lose. After all, we have a built-in ...

Super Hi-Fi, gaining recognition for its AI-powered radio offerings, has signed a partnership with iHeartMedia-owned digital and broadcast audio tech firm Triton Digital that integrate Triton’s audio ...