Search queries for your brand name, called “brand searches,” are among the most important keywords in a keyword portfolio. Even so, marketers are not often paying as much attention to these types of ...

Audits provide an understanding of performance and clarity on what needs to happen to achieve objectives. Yet, in my experience, companies rarely take the time to conduct audits. In this post, I’ll ...

Big brands have a blind spot. They talk about “brand health” while ignoring what users are actually asking about their products – on Google, in AI answers, and across search data. Meanwhile, all the ...

I’m not going to lie: Conducting an in-depth SEO audit is a major deal. And, as an SEO consultant, there are a few sweeter words than, “Your audit looks great! When can we bring you onboard?” Even if ...

UC Santa Cruz is launching a national search for the director of Audit and Management Advisory Services. Internal audit provides a critical assessment, monitoring and consultative role in assisting ...

Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT.

Contrary to popular belief, technical SEO isn’t too challenging once you get the basics down; you may even be using a few of these tactics and not know it. However, it is important to know that your ...

Are you getting a suitable ROI on your PPC (pay-per-click) advertising campaigns? Have you noticed your conversion rates are continually going up? If you answered no to either of these questions, you ...