Citing Nielsen NPM data, Azteca America announced that it has increased its coverage of US Hispanic households by over four percentage points in the past 12 months. That puts the network at an ...
Azteca America presented its West Coast Upfront last week to more than 400 in Los Angeles. During the event, Chairman Luis Echarte reiterated the network's commitment to Los Angeles. "Somos Angelinos.
Not long after Univision signed up for Rentrak’s second-by-second data, lower-profile Hispanic-targeted network Azteca America has followed. The Univision/Azteca dynamic follows a strategy employed by ...
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