Willie Nelson commits the gravest of sins at the start of the BIC EZ Reach Lighters commercial ahead of Super Bowl LVII: he takes someone else’s lighter. Ask anyone who has ever needed a flame, only ...

SHELTON, Conn., Nov. 9, 2023 /PRNewswire/ -- BIC EZ Reach Lighters is bringing new meaning to functional fashion with the launch of the Best Buds Bags, a limited-edition collaboration with ...

Snoop Dogg and Martha Stewart are lighting up fans’ lives with a new collection from BIC that combines functionality and style. If you’ve ever imagined hanging out with the unlikely besties, you can ...

SHELTON, Conn., Aug. 18, 2020 /PRNewswire/ -- BIC, a world leader in stationery, lighters and shavers, today introduced the BIC EZ Reach lighter, hailing it as the ultimate lighter for all lighting ...

So, expect Snoop Dogg to mark Feb. 12, 2023, as a holiday on his calendar. Though, every day is a holiday when you’re Snoop. As the living embodiment of cool, Snoop could probably find a reason to ...

Snoop Dogg has been a trailblazer since his debut album Doggystyle hit the charts, and his laid-back persona, distinctive rap style, and business savvy have solidified him as one of the most ...

Willie borrows Snoop and Martha's EZ Reach lighter to light up his "favorite herb…scent" SHELTON, Conn., Jan. 17, 2023 /PRNewswire/ -- BIC, a world leader in stationery, lighters, and shavers, ...

Form meets function with the lighter brand's cheeky collaboration SHELTON, Conn., Nov. 9, 2023 /PRNewswire/ -- BIC EZ Reach Lighters is bringing new meaning to functional fashion with the launch of ...