Black Friday sales are well underway, with inflation-fatigued consumers looking to snag markdowns on everything from pantry and toiletry staples to jackets, makeup and gaming consoles. Although predawn lines and door busters are a thing of the past as sales stretch for months,

Hiring has been sluggish. Consumers have been dealing with soaring meat prices. Layoffs are rippling through companies. But despite those concerns, shoppers hit the stores in full strength on Black Friday,

Shoppers in Los Angeles and across the country, battered by confusing tariffs and costly goods, are expected to spend less this holiday shopping season.

Underwhelmed and unimpressed are how shoppers are feeling about Black Friday deals so far. The Repasky family makes a tradition of coming out to Tysons Corner Center shopping mall in Virginia on Black Friday.

But despite those concerns, shoppers hit the stores in full strength on Black Friday, with some even sipping champagne as they searched for discounts on the day that traditionally kicks off the holiday shopping season.

KHOU 11's Julissa Garza has some tips for folks doing some holiday shopping this Black Friday. Author: khou.com

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Carissa Newton, an assistant professor at University of Indianapolis, says consumer buying habits have changed in the past few years.