Disney has today launched a mobile application line that transforms the Apple iPad into a virtual playmat for children, starting with a game based on Pixar's Cars 2. The Disney AppMates product range ...

Disney is blending physical toys and technology with a new gaming line called Disney Appmates that works on the iPad. The first version of Disney Appmates – which uses the iPad as a virtual play mat – ...

Americans spent almost 22 billion dollars on toys last year, and high tech toys are a growing part of that. We showed up at a local elementary school and brought along a few App Enabled Toys that turn ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 12 hours 46 min ago 12 hours 52 min ago By Jeff Goodby - 13 hours 48 min ago By E.J. Schultz - 15 hours 29 min ago ...

30 Sep 2011, 15:26 UTC · By: Andrei Tutu // Some of us, like your truly, grew up without a play mat and want one so badly, that they’ll be willing to ignore the image prejudice brought by installing ...