New web-based tools are democratizing the concept testing process and enabling everyone from brand managers at large CPG companies to start-ups to get rapid feedback on new product concepts, packaging ...

Too many businesses pour time and money into developing products or services that ultimately fail. The reason? They never validated their assumptions before launching. Concept testing reduces that ...

Media are invited to watch NASA researchers drop test a jet fuselage cross-section with 10 crash dummies on board Thursday, June 29, at Langley’s historic gantry facility in Hampton, Virginia. Media ...

At Automotive Testing Expo 2006 Europe, the MTS Systems Corporation presented a proof-of-concept test rig for mechatronic development and validation. At Automotive Testing Expo 2006 Europe, the MTS ...

Recently, I wrote about the power of the CPO-CTO partnership. I then covered how CTOs and their teams can leverage networked testing best practices. Today, I go deeper into one of the four tenets of ...

The century old Spanish sportscar manufacturing tradition will... Wait, what? Is there such a thing as a Spanish sports car manufacturing tradition? Actually no, there is none and apart from the a.d.

Jerry Cao is a content strategist at UXPin — a wireframing and prototyping app with built-in usability testing — where he develops in-app and online content for the wireframing and prototyping ...

Valve confirms it is concepting new SteamOS hardware for all kinds of spaces, including couch gaming in the living room. Valve has had a push and pull relationship with hardware. Its Steam Machines ...

Chipotle announced this morning it is opening a new restaurant concept, called Farmesa, at the Third Street Promenade in Santa Monica, California – a little over an hour from the chain’s Newport Beach ...

HEIDELBERG, Germany - (Army News Service, April 14, 2008) - The establishment of early-entry and operational command posts in late March during the deployment phase of Austere Challenge 2008 marked a ...