Okay, guys. I’m as sad about the loss of Crumbs as the next sweet tooth-afflicted American. But this? This is bordering on insanity. No, actually — it’s beyond insanity. The last batches of Crumbs ...

Opinions expressed by Entrepreneur contributors are their own. For a while, Crumbs Bake Shop was America’s largest cupcake chain. Now, the brand is trying to prove that it is about more than just the ...

Crumbs says it is shuttering all its stores, a week after the struggling cupcake shop operator was delisted from the Nasdaq.The New York City-based company said all employees were notified of the ...

Nearly 20 years ago, the world was infatuated with cupcakes and those who were diehards knew CRUMBS Bakeshop was the OG cupcake spot. Founded by husband-and-wife duo, Mia and Jason Bauer, in 2003, ...

Charles Nelson, half of the husband-wife team who created the dessert phenomenon, reveals the trade secrets that are growing the company into a global powerhouse. By Seth Abramovitch Senior Writer The ...

(Reuters) — Cupcakes still lined the counter of an empty and unlit Crumbs Bake Shop on 42nd Street in New York City on Tuesday afternoon, the day after the largest U.S. cupcake retailer announced it ...

(New York Jewish Week) — Picture the Upper West Side, circa 2003, the year that Jewish couple Mia and Jason Bauer opened Crumbs Bake Shop at Amsterdam Avenue and 75th Street. In the wake of a cupcake ...

Opinions expressed by Entrepreneur contributors are their own. Marcus Lemonis is determined to make Crumbs more than just a cupcake chain. Last week, the bake shop chain announced that it would begin ...