Have you heard of Cupra? The name’s probably unfamiliar to some of us here in North America, but let me tell you, it’s a brand that you’ll want to get acquainted with real fast. Born from the ...

*Probably. If Cupra has its way, though, the successor to this fantastic small SUV will help launch the upstart Spanish brand in the States. Fast forward to 2017 and a group within SEAT identified a ...

It has been extremely successful. Cupra found a hip urban market segment somewhere between economy and luxury cars, and has sold itself cleverly through a series of “urban garages” in stylish European ...

The Cupra Formentor and Cupra Leon have always made a bold statement on the road, and now they have just been facelifted for the first time. In addition to the styling updates you would expect, plenty ...

Look beyond the ambiguous marketing jargon and overused buzzwords, and there's something here worth being excited about. Cupra is a relatively new brand, spun out from its big sibling Seat in 2018.

Some engines deserve a Viking funeral. Audi’s five-cylinder, soon to disappear from Europe in its current non-electrified form, is getting exactly that from ABT. The Kempten-based tuner has built the ...