A few months ago, I asked a broad range of marketing leaders: Does the marketing funnel still work for you? Or are you moving into something else? This sparked several heated debates and ultimately ...

Every marketer's goal is to design satisfying customer interactions for every touchpoint consumers have with their brands. They've updated the classic Awareness-Interest-Desire-Action model of ...

As customers gain numerous new channels such as mobile and social, the linear purchase path is fragmenting into a loose collection of numerous touchpoints over which marketers have little control.

Conversion funnels are essential for any business looking to maximize sales and drive customer engagement. By analyzing each step of the funnel, companies can identify opportunities to optimize their ...

AI is reshaping customer discovery long before users reach your website. Here's why traditional analytics miss critical ...

Their influence reaches far beyond post-sale support, extending across various stages of the funnel. Let’s explore how the customer success team plays a pivotal role at each stage of the marketing ...

Whether you have a brick-and-mortar or online business, you must attract visitors and convert them into customers. This means you need a robust sales strategy. Most small business owners use the sales ...

Should employee engagement be viewed through an HR lens or a customer funnel? If attraction, retention and loyalty is on the line, it’s time to adopt a new employee engagement funnel. Photo by Melanie ...

You’ve identified your target prospective customers, are consistent with your content creation, and leverage different content types to promote your product or service. Your content strategy seems ...

In business, customer drop-off is unavoidable. Just because a lead shows interest in your product or service, a number of factors can prevent them from making that all-important sale. This is where ...