It’s been said that what goes around comes around, and I’ve found that’s especially true of fashion and beauty trends. While ’90s and Y2K styles and the clean-girl aesthetic have been wildly popular ...

Data scientist and Data, But Make It Beauty creator Madé Lapuerta explains that the blue-eyeshadow trend has been gaining in popularity since the beginning of the year. As noted in a post on her ...

Like jean cuts and hair colours, every year has its statement make-up hue. 2023 was undeniably hijacked by all things Barbie pink, while you might remember 'Veri Peri' and soft pastels reigning ...

Zendaya at the premiere of The Drama in New York City. The colorful trend that reigned supreme in the ’80s is making an exciting return in 2026, albeit with a modern twist. “Instead of overly-frosted ...

Out with the old, in with the new: at least that’s what the 2026 eye makeup trends signal, where we’re trading in minimalism with expressive maximalism. While that certainly doesn’t mean we’re all ...

The good news? Contrary to what many of us were taught during the frosted eyeshadow era, you don’t need to reach for blue makeup to make blue eyes stand out. In fact, makeup artists often recommend ...

Early-aughts makeup looks are dominating spring beauty trends. We’ve fallen back in love with ballet-slipper lips, and sky blue eye shadow is next in line. This shimmery, ethereal shade is popping up ...