“I took it as a sign from God,” Means tells TODAY. “I was like, ‘This is how I am going to honor her.’” Her father had no ...

David’s Bridal has introduced Adored by David’s, a resale program that will be managed by Arrive Recommerce, promising 40% to ...

Grace Means found the perfect wedding dress on sale at David's Bridal — but something didn ... Her father had no idea she was going to wear her late mother's gown for her wedding in September.

The wedding retailer brings in customer feedback to design a loyalty program that doesn’t just build relationships with ...

A Party Chic in White: The top trend David's is seeing for bridesmaids dresses is shades of white or ivory, with 30% of ...

The wedding dress happened to land among storm debris in the yard of Jennifer Tisdale. When she and her neighbor, Angela ...

Grace Mixon told “GMA” her dad had no idea what she had planned. When Grace Mixon married in September, she surprised her father by wearing her late mother's wedding dress at the ceremony.

Expanding its benefits beyond brides, David’s Bridal is adding new incentives ... also can save on bridesmaid and special occasion dresses, shoes, accessories and alterations, among other ...

CHESTERFIELD, Mo. (First Alert 4) - The future is uncertain for a bridal shop at the center of a recent controversy ...

This story was originally published on CX Dive. To receive daily news and insights, subscribe to our free daily CX Dive newsletter. When David’s Bridal added easier-to-access incentives to its ...

The David’s Bridal Diamond Loyalty program already boasts nearly 3 million members, and now the retailer is broadening its appeal to the entire wedding party — even the flower girl. Wedding party ...

The decision to offer more perks to other wedding party members was easy for the company to make, Kelly Cook, president of brand, technology and finance at David’s Bridal, said. “We know a ...