Believe it or not, perms are making a comeback. If you grew up in the ‘80s, you’re probably all too familiar with the hair treatment: the spiral, tight curls formed by chemical processing that gave ...

If there were a sexiest hair of the year award, the Duchess of Cambridge would be a front-runner. Now it seems that we can all have her flowing locks – with a trip to the hairdresser. Digital perms, ...

The stylish wavy hair that you see on every TV actress and celebrity is almost impossible to achieve without a few painstaking hours every morning with a curling iron -- or is it? A hair process has ...

Katie Holmes sported curls in New York City on Feb. 16, 2023. “Because of the recent trends of people wanting to embrace and enhance their natural hair texture, the perm of 2023 tends to lean towards ...

Then, the hair is detangled, styled, and left to air dry. Another popular method used to achieve similar results is the "digital perm" (aka the "digital wave"). As highlighted in USA Today, the ...