Here’s what we learned about customer acquisition strategies for direct mail based on this year’s survey data.

Customers are paying less and less attention to traditional outbound marketing channels, in favor of more participative initiatives.

Running a direct-to-consumer (D2C) business can feel overwhelming. Many struggle with getting products to customers quickly ...

Together, the two approaches play a significant role in a company's overarching marketing strategy. Although they must operate in concert, branding and direct response are not alike. To successfully ...

The 2024 Direct Mail Marketing Benchmark Report was based on data from a survey conducted in April 2024 among 350 marketing strategy leaders. Respondents say the top advantages of the direct mail (DM) ...

Email is as a highly effective direct marketing channel and could be considered the modern version of direct response marketing. Email marketing campaigns are core strategies in modern digital ...

A consistent brand helps your plumbing business stand out. Use the same logo, colors and tone on your website, social media and materials to build trust. Add digital strategies like Google Business ...

The deal will let Harte-Hanks incorporate mobile into its direct marketing strategy and tactics for clients across industry sectors. This is yet another indication that mobile is now being considered ...

Introduction to Mail Marketing Mail marketing remains one of the most effective digital marketing strategies, offering ...

Bluewater, the fully converged direct marketing powerhouse, has launched a Brand Strategy division, combining top marketing veterans to help brands navigate today’s complex media landscape and ...

KORT Payments (KORT), a specialized omnichannel payments provider, delivers on its aggressive growth strategy with the acquisition of the direct marketing payment processing business from US-based ...