EA VP Urges Companies To Think About In-Game Ads During Development: ‘That’s A Huge Opportunity’

EA VP of advertising and sponsorships Alexander Dao think it represents a “huge opportunity” for the video game industry.
TweakTownOpinion

EA wants studios to start planning for in-game ads during development

EA's ad chief says studios should design games with in-game ads in mind, a move that suspiciously lines up with EA's $55 ...
PlayFront

EA requires in-game advertising from the development phase

EA manager Alexander Dao is urging developers to integrate in-game advertising directly into the code. The Frostbite engine ...
Comicbook.com

EA Has Been Putting Ads in Their Games for Decades

That approach just got a very big internal investment from the company; EA has announced that an entire division of the publisher has been built around expanding in-game promotional material. This is ...
Windows Report

EA Wants In-Game Ads to Become a Core Part of Future Game Development

EA says developers should build in-game ads into future titles from day one, calling it a major opportunity for console and ...
The Next Web

EA just built a full advertising platform inside its games, and 120 million players are the audience

EA launches EA Advertising, a platform for brands to buy real-time ad placements inside its games, reaching 120M monthly players. Electronic Arts has launched EA Advertising, a platform that lets ...
GameSpot

EA Exec Says There Has Been A “Real Rise Of Creativity” After Developers Embraced AI

GameSpot may receive revenue from affiliate and advertising partnerships for sharing this content and from purchases through links. EA executive Laura Miele, the president of enterprise development at ...