Strategic management deals with the long-term goals of a business rather than the day-to-day operations. These plans often make projections that extend three to five years out. In addition to creating ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Opinions expressed by Entrepreneur contributors are their own. Strategic planning is an organization’s process of defining its strategy or direction and making decisions on allocating its resources to ...

As CEOs plan for 2026, uncertainty and rapid change can make it easy to get stuck in incremental thinking. From persistent ...

Those who are just starting a business can be confused by the differences between a marketing plan, marketing strategy and marketing campaign. Understanding the need for a marketing strategy in your ...

Strategic planning is a commonly misunderstood concept in the business world. Entrepreneurs and business owners may think they have a strategic plan in place simply because they have goals and a ...

Turn your strategic plan into a specific operational plan with these steps and examples. An annual plan is an operational plan that indicates specific goals and objectives for a particular program or ...

According to the research website Exploding Topics, 77 percent of companies have already started their digital transformation journey. The good news is that most organizations have embraced this ...

Nonprofit organizations are a stunningly diverse bunch, with assets ranging from hundreds of dollars to billions, service areas as varied as neighborhoods and the entire planet, and missions that ...

James Chen, CMT is an expert trader, investment adviser, and global market strategist. Andy Smith is a Certified Financial Planner (CFP®), licensed realtor and educator with over 35 years of diverse ...

Every firm has something that it calls a market strategy. Unfortunately, many market strategies are ineffective and almost guarantee failure. Market strategies that really work always have the ...