Gen Z says TikTok is the least trustworthy place for financial advice — and then uses it anyway. A new study shows exactly what that's costing them

Gen Z knows TikTok isn't the best place for financial guidance—but the young cohort uses it anyway. A report issued by the CFP Board finds that while young adults rate the social media among the least ...
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Who Americans Trust for Financial Advice in 2025 — and Why It Varies by Age and Income

But who do Americans actually trust to get their money advice, and how does that vary across generations, income levels and even gender? As part of the 2025 Top 100 Money Experts series — which ...