Although connected TV buyers have become pretty sophisticated at targeting and delivering an ad to individual users, managing frequency across video providers is a work in progress. But despite the ...

How many times should an ad be seen? The stock answer, all too familiar in marketing, is, “it depends.” Frequency capping is a tactic that online marketers rely on to try and answer this question. I ...

Media planners have traditionally relied on measurements such as clicks and unique visitors to guide their online buys, says Adometry vice president of products John Dietz. But a combination of shifts ...

Being proficient at programmatic means nothing if an advertiser can’t nail the ad-delivery basics, such as proper frequency caps. But the reality is that advertisers rely on myriad solutions, ...

The digital advertising industry has spent years fine-tuning audience targeting, identity solutions, and AI-driven optimization. We've built complex algorithms to deliver hyper-relevant ads, navigate ...

Advertisers have long been aware of the importance of monitoring frequency when it comes to their messaging. With the rise of the digital age and the countless new ad venues that it opened, ...

eSpeaks’ Corey Noles talks with Rob Israch, President of Tipalti, about what it means to lead with Global-First Finance and how companies can build scalable, compliant operations in an increasingly ...

EDO, the TV outcomes company, announced the release of Ad EnGage Optimize, the latest addition to its Ad EnGage platform, ...

Innovid, an independent software platform for the creation, delivery, measurement and optimisation of advertising across connected TV (CTV), linear and digital, has announced the launch of Harmony ...

The notion of universal frequency capping in RTB has long been touted as a major USP. You could argue that it was one of the major catalysts behind the move to consolidated platform-based buying. But ...