WPP-owned GroupM, the world’s largest media agency network, today released its annual forecasts for 2018 and 2019 advertising investments, predicting total global growths of 4.5 percent and 3.9 ...

WPP is rebranding its media properties – previously known as GroupM – as WPP Media to better reflect the company's focus on overall integration and AI capabilities, according to an announcement. WPP's ...

WPP media agency network GroupM named two new leaders in increasingly important areas, appointing Kieley Taylor to the role of global head of partnerships and Amanda Grant to global head of social.

If an agency spends $100 programmatically for its client, how much money actually ends up with the publisher? Agencies and marketers want to know – especially GroupM. As awareness of hidden fees ...

GroupM wants to move from using 40 to 50 supply partners globally to five to six partners. As part of that push to consolidate its programmatic supply chain, it struck a global deal with the SSP ...

Sharb Farjami will take the reins of the North American operations of GroupM, the media-investment giant that is part of WPP. Farjami had been CEO of North American for Wavemaker, one of the big media ...

Giant media buyer GroupM said it named Toby Jenner as global president, Group M Clients, a new position at the company. In addition to his new role, Jenner will continue as CEO of GroupM's Wavemaker ...

GroupM this morning announced it is teaming with a group of advanced TV/video programmers and developers to research and develop new video advertising formats "designed to be ubiquitous across ...

From a financial standpoint GroupM is WPP’s biggest business unit, accounting for 62% of the company’s revenue. WPP CEO Mark Read called the media arm “one of the strongest parts of our offering,” in ...

WPP’s GroupM is partnering with programmatic supply chain management company Jounce Media for added protections against ad placements on Made For Advertising (MFA) — a.k.a clickbait — websites and ...

WPP's GroupM, the world's largest ad buying network, confirmed today that North American CEO Tim Castree has left the company, effective immediately. His departure follows a large-scale restructuring ...

Kirk McDonald, a veteran ad executive who has served as the face of WPP‘s large GroupM media buying consortium to U.S. advertisers, is leaving the company as it once again sets about to refashion its ...