“How do you sell 60,000 bottles of fragrance in a day when no one has smelled it?” asked HSN’s general manager of beauty and merchandising, Betsy Olum. The answer is: “You tell a story.” In the beauty ...
ST. PETERSBURG, Fla. — The Home Shopping Network is practicing what it preaches to its viewers, a do-it-yourself approach to self-improvement. The TV shopping network has placed beauty at the ...
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