Concert season is in full swing and Ulta Beauty is getting in on the action as the official beauty retail partner of Beyoncé’s Cowboy Carter Tour. Fans also are invited to attend live masterclasses ...

If you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission. Ulta Beauty has announced its official partnership with Beyoncé ...

Joining others opening virtual stores this year, beauty brand Laura Mercier has tapped experiential e-commerce company Obsess to create its first virtual store, “World of Beauty,” the company said ...

Alongside other major brands experimenting with virtual reality, direct-to-consumer athleticwear brand Alo Yoga has opened a virtual store that offers digital styling services, beauty and wellness ...

Forbes contributors publish independent expert analyses and insights. I cover luxury beauty, fashion and innovation from Paris and London. French beauty brand L’Occitane en Provence has launched a ...