Hospitality marketing is like selling chocolate in a busy shopping mall: Every customer has different tastes. Too many hotel marketers get caught up in the latest trends or buzz words like "big data" ...
6.2-acre industrial building at 18582 Teller Ave. The newly rebranded Hotel Zessa Santa Ana—a combination of the word “zest” and Santa Ana’s initials—wrapped up a $12 million renovation last month, ...
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