If you love bold pigments and glistening finishes in your eye makeup, learning how to apply liquid eye shadow correctly is a game changer. Compared to traditional powder eye shadows, liquid options ...

From eyeliner to eyeshadow, mastering eye makeup for hooded eyes can be difficult. The reason? “It can be difficult to apply shadow to this eye shape because the shape is different when the eye is ...

Makeup artist Erica Taylor demonstrates how to modernize your glam erica taylor/Tiktok Friends. Gen Z is knocking at the door with more beauty advice (and coming for your makeup routine). That's right ...

Add Yahoo as a preferred source to see more of our stories on Google. Don't get us wrong: We love a natural, neutral-hued or smudged smoky eye look as much as the next. Neutral eyeshadow looks have ...

The return of light blue eye shadow is also part of a broader trend: the rise of “ethereal makeup.” Makeup artist Sophia ...

Photograph by Erik Madigan Heck. Styled by Felicia Garcia-Rivera. There’s been much discussion lately about blue eye makeup having a resurgence. But for the record—and as any savvy makeup artist will ...