Choosing the right brow serum can feel like a lot, but it doesn’t have to be complicated. The main thing is to find a formula that works with your brow goals and fits easily into your daily routine.

If we didn’t all want long, luscious lashes, there wouldn’t be hundreds of mascaras that promise exactly that. Dealing with thinning eyelashes or lashes that won’t grow can make us feel frustrated, ...

There is less than a week left of Ulta’s 21 Days of Beauty sale and over the next several days you can still find a number of great deals on things like sunscreen, face wash, moisturizers and more.