Opinions expressed by Entrepreneur contributors are their own. Embarking on a marketing campaign without a solid strategy is like trying to find a destination without directions or a map to guide you.

Learn how to write a compelling marketing plan executive summary with expert tips, essential components and a template to ...

Are you preparing to start your own business but uncertain about how to get started? A business plan ought to be one of the first steps in your entrepreneurial journey because it will organize the ...

Taken together, these themes describe rhetorical patterns that defined prior strategies and will likely shape the next strategy. If the patterns of the past can be identified, perhaps we can gain ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Harvard Business Review found (registration required) that women rank higher than men in ...