Jan Philipp Wintjes, executive vice president of global omnichannel at Hugo Boss, shared on his LinkedIn that the company had started using generative AI to create images and video.

David Beckham is bringing the heat in his sexiest Hugo Boss campaign yet, stripping down to nothing but his underwear ...

Daniel Grieder, chief executive officer of Hugo Boss, said in an exclusive interview that he pursued the deal after watching the "Beckham" documentary on Netflix. "David was always on the radar ...