Forbes

Can You Actually Make A Living As An Influencer? 8 Experts Weigh In

Forbes contributors publish independent expert analyses and insights. MeiMei Fox writes about aligning your career with your life purpose. May 14, 2024, 09:00am EDT The influencer market is massive, ...
Forbes

Influencer Marketing Gets An Upgrade: How AI Is Changing The Game

Forbes contributors publish independent expert analyses and insights. Renae Gregoire covers content marketing and great content experiences. TikTok influencers Florin Vitan (L) and Alessia Lanza ...
KTLA

gen.video Acquires Lionize; Unites Creator Discovery with Commerce, all in One AI-Powered Influencer Marketing Platform

Streamlining influencer discovery and creator collaboration for brands. Tracking not just engagements but outcomes across TikTok Shop, Amazon, Walmart and more. We’re building a next-gen system for ...
Business Insider

An M&A spree in influencer marketing is boosting the creator economy

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Follow Dan Whateley Every time Dan publishes a story, you’ll get an alert straight to your inbox!
The Conversation

Influencer marketing doesn’t need more metrics — it needs more trust and collaboration between brands and influencers

Concordia University Chair in Consumption, Markets, and Society, Concordia University and Professor, Management, University of Bath, Concordia University Concordia University provides funding as a ...
Hosted on MSN

Authenticity: The new currency in influencer marketing

Many brands have suffered by partnering with the wrong influencers, risking audience alienation with inauthentic endorsements — true trust and lasting engagement now come from creators who prioritise ...