Setting the right influencer marketing budget can be challenging, with multiple factors affecting how much influencers charge. However, when done right, influencer marketing can deliver impressive ROI ...

Social media marketing is shifting to niche platforms, short-form video, influencer partnerships and AI tools — demanding agility and authenticity from brands.

Building an audience, creating content regularly, analyzing trends—influencing is harder than it looks. If you’re going to put the time and effort into becoming an influencer, you might as well try to ...

Since 2022, Collabstr's annual report, which spotlights the trends and insights shaping the influencer marketing scene, has become a go-to resource for brands and creators alike. Backed by first-party ...

Last week, LinkedIn started letting advertisers promote posts from independent creators, jumping into the market of influencer marketing. Instagram and TikTok have successfully turned popular creators ...

As creator budgets scale, measurement looks more like performance marketing with signals like conversion and business impact ...

The principle behind influencer marketing is simple: Instead of selling directly to a large group, brands pay or inspire influencers to get the word out on their behalf. With the rise of platforms ...

The $8 billion influencer marketing economy is slated to nearly double in size by 2022, but brands are finding it increasingly difficult to stand out in a crowded field. As it grows, the market has ...

Influencer marketing has become big business on TikTok and Instagram, where popular creators can make good money by helping brands promote their stuff. Now, LinkedIn wants in the game. As of last week ...