In exchange for their old jewelry, shoppers at select stores will receive a " ½-carat lab-grown diamond necklace set in 14k yellow gold over silver" Valentine's Day is on Saturday, Feb. 14 To ...

PLANO, Texas, January 26, 2026--(BUSINESS WIRE)--This Valentine's Day, JCPenney is rewriting the romance novel. Not every love story lasts forever – and let's be honest, not every piece of jewelry ...

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A diamond may be forever, but that doesn’t require you to hang on to jewelry that has literally and figuratively lost its sparkle. (Think that disastrous gift from the clueless ex-boyfriend.) That’s ...

Lab-grown diamonds are poised to have a major year at leading retailers as consumer interest and unique offerings continue to grow across the country. Large retailers like Walmart, JCPenney, Zales, ...

KANSAS CITY, Mo. (KCTV) - Feelings change. Now JCPenney is letting customers change their jewelry too. This Valentine’s Day, the department store is offering what it calls The JCPenney Ex-Change. On ...

Valentine’s Day has long been marketed as a celebration of forever love, complete with roses, candlelit dinners and jewelry meant to last a lifetime. But JCPenney is taking a more honest and timely ...