Alex Wiltschko, founder and CEO of Osmo, explores why every brand needs a deliberate scent strategy. Drawing from his ...

Companies now treat audio the way they treat logos, typefaces, and color. A sonic identity can thread through a product ...

Clarence Lomax’s funny jingle, about food and a big back, soared to 3.7 million views on YouTube and helped him land a Wendy’s commercial.

For its first brand refresh in 13 years, Domino’s updated its color palette, packaging, and font to look more engaging. When ...

The world’s largest pizza chain’s first brand refresh in 13 years touches all aspects of the company, from the boxes and staff uniforms to its logo colors and fonts, as well as adding a new jingle ...

In 1965, Barry Manilow landed a job in the mailroom at CBS and soon became known as the “piano-playing mail boy” while taking night classes at New York College of Music before attending Juilliard.

In that vein, Shutterfly has expanded the number of collaborations it has this holiday season to two, including an exclusive card and ornament line with influencer brand “Chris Loves Julia.” It also ...

Jimmy Fallon's new reality competition challenges 10 people from across the country to pitch and execute marketing campaigns ...

Domino’s Pizza is giving its look and brand sound a major update. For the first time in 65 years, the chain has rolled out a jingle, a mnemonic voiced by musical artist Shaboozey, known for hits like ...

Domino's Pizza has a sweet new look and jingle by GRAMMY award-winning artist Shaboozey. The brand refresh is the first in 13 ...