You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Kind Snacks founder and Shark Tank regular Daniel Lubetzky is making his next bet on longevity.

Kind Snacks is trying to inject a lighter touch into a crowded better-for-you snacking category that tends to focus on functional benefits. A new ad campaign debuting Monday stars comedians Eric ...

NEW YORK — Kind Snacks is “welcoming the next chapter” and debuting a new visual identity. The purpose of the change is to help consumers find the company amongst crowded shelves in the bar category, ...

For as much as the design industry exaggerates the narrative and drama around unboxing a product, Kind is one of the few brands in which the packaging really does serve the customer experience. Its ...