So why did Marketing Management make such a splash? Kotler's big idea in 1967 was that companies ought ... Kotler has added a co-author (Tuck Professor Kevin Lane Keller) and the two plan to publish ...
Philip Kotler is Professor Emeritus of Marketing at the Kellogg School of Management, where he held the S.C. Johnson & Son Professorship of International Marketing. Kellogg was voted the "Best ...
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