Most law firms allocate their digital marketing budgets based on historical comfort rather than current performance data. That’s a problem. The convergence of AI optimization, evolving search ...

If you’re a legal marketer looking to overhaul your law firm’s website, now is the moment to act. You need to secure buy-in during this budget ...

The Law Firm Race to Stay Visible - And Believable in 2025 In 2025, law firm marketing has stopped being about who shouts the loudest but is more about who gets found, who gets trusted, and who can ...

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...

Marketing without a clear understanding of your audience is like arguing a case without knowing the facts. Whether you’re targeting local injury clients or national co-counsel, each audience requires ...

The legal marketing landscape is changing rapidly. As firms compete for visibility, credibility, and growth in an increasingly digital and client-centric environment, what truly drives results in 2025 ...

SEO Consultants for Lawyers reports four strategies for law firms to enhance their online presence: build a professional ...

Delaina Baker, founder and chief strategy officer of HerSocial Signaturer, left, and Kaden Jacobs of Paquin PR, right. Courtesy photos Small law firms can often feel outgunned when competing against ...