PepsiCo has signed an agreement with FIFCO to develop and distribute an alcoholic version of its Lipton brand, Lipton Hard Ice Tea. The alcohol-infused, tea-based RTD is expected to be 5% abv and ...
The win expands Vayner's existing relationship with the brand. Lipton Hard Iced Tea, a boozy interpretation of the traditional summer cooler, is promoting its launch with deadpan comedy. The win ...