First off, what is a perm? A perm (short for permanent hairstyle) uses chemicals to change the texture of your hair. The process involves breaking down the molecular bonds in each strand and resetting ...

If when the idea of perms—a chemical treatment that utilizes heat to change the texture of hair—comes to mind, you immediately think of the 1980s and 1990s, you're not alone. Celebrities like Brooke ...

She says Curl Cult’s perm kit gives her “loose waves no matter how humid it is outside” Portia De Rossi/Instagram Portia de Rossi is showing us all how she keeps her hair looking good. It’s no secret ...

LITTLE ROCK, Ark. (KTHV) - For some of us, pictures of our youth and teenage years will haunt us for life. A lot of people remember having that big, bold, super curly hair made famous in the 80s.

No doubt fear of the dried-out frizz of big ’80s hair was enough to cause many to swear off perms forever. So, while a revolution in permanent waves started nearly a decade ago in Asia, here, the ...

Much like the return of the relaxer, the rise and return of the perm has been a quiet reemergence — almost the Abercrombie & Fitch of hair treatments. Much like Abercrombie, perm solutions have ...

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