Sharon Lighton, the owner of Anana Gifts, sells kits for children to make rubber band bracelets, which are a very popular trend right now. She has bought 14.7 million rubber bands to sell at her store ...

It's the must-have accessory, seen on some of the top wrists in the city. It's the Rainbow Loom rubber band bracelet, and what started as a playground trend has sashayed into the corporate world, as ...

In September, when Greta Arcudi bought her daughter a bracelet-making kit called the Rainbow Loom, her son, Jake, was a little miffed because he wanted one, too. So she bought him one. "He's way into ...

Of all the new toys this year, this one looms large. Low tech but high on creativity, the Rainbow Loom has kids hooked —spending hours after school and on weekends making bracelets weaving together ...

Kids are making "friendship" bracelets from tiny multi-colored rubber bands. Stores can't keep the supplies in stock. (Sue Gleiter, PennLive.com) For a Monday evening the A.C. Moore craft store in ...

CASSELTON, N.D. - Lauren Oberholtzer’s fingers fly as she methodically weaves an intricate pattern out of colorful rubber bands. Within minutes the Casselton 10-year-old has created a fun, stretchy ...

It’s a quest of Guinness proportions. Six-year-old Tustin resident Max Wilford is calling for residents to join him in creating the world’s longest rainbow loom bracelet. The goal: to set a Guinness ...

First, PS 87 on the Upper West Side banned them—now Brooklyn's PS 107 has put the kibosh on Rainbow Loom bracelet-making kits, because students are way too invested in making their own rubbery ...

The loom is intended for “6 and up,” but Brycen, the aforementioned nephew, is persuasive, and in my family, there is always a fallback position: Joan will figure it out. Sure enough, I stopped in for ...