NEXT reports Small Business Saturday offers a chance for local businesses to connect with customers. Here are 15 marketing tips for success.

Small businesses are committing more money to marketing this year than last, but surprisingly few have any confidence that their investment is paying off—even as more report using new tools like ...

GoDaddy now offers extensive tools and educational resources for small business marketing. Focusing on brand identity is crucial – voice, style and values over logos and colors. Leveraging AI and ...

The world of small business is constantly changing. Today, a new wave of entrepreneurs is navigating an incredibly challenging environment with perseverance and optimism. Global insights from Constant ...

You’re probably already familiar with the term "influencer marketing," but you may not have tried it out in your own business. If you haven’t, you’re probably wondering, "Do people even pay attention ...

Setting up a Google Business Profile is 100% free and can be highly beneficial for a small business. It adds the business to Google’s directory and makes it visible on Google Maps and Google Search.

Sabine Leveiller is the Marketing Vice President, of Europe at VistaPrint. She has over 20 years of experience in marketing strategy. The festive season is both an exciting opportunity and a challenge ...

Marketing to customers via email is an art, but it’s one any small business can master and use to achieve impressive ROI. Most forms of marketing are expensive. Direct mailers can cost up to $1 per ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. The landscape of small business marketing continues to ...

AI will make it harder to do something unique. The old secrets are secrets no longer, and new advances will mainstream more ...