Today, the advertising community is more reliant on consumer and audience marketing data than ever before. Without such data, media and marketing decisions cannot be made effectively or efficiently.

Development of a Regulatory Framework Governing Health Care Interactions on Social Media Platforms The use of social media has increased substantially over the past decade, which has also created many ...

The Media Research Center (MRC) announced Monday that its president and founder, Brent Bozell III, will be stepping down after 38 years. David Bozell, MRC vice president for growth and development, ...

Data and trends about key sectors in the U.S. news media industry From 2004 to 2023, Pew Research Center issued reports on the State of the News Media, measuring key audience and economic indicators ...

Social media plays a crucial role in Americans’ news consumption. Half of all U.S. adults say they at least sometimes get news there, according to a 2023 Pew Research Center survey. Those who get news ...

Andy Brown, a long-time media research industry leader best known for his role as chairman-CEO of Kantar Media, died May 21. He was 63. Brown, who until recently served as chairman of the Advertising ...

Findings of psychological research now regularly escape the ivory towers of academe to permeate popular media. This results in misunderstandings, misinterpretations, and misquoting of research ...